Raised alongside the idyllic coastline of Palm Beach County, Ashley Carson moved to New York City in 2014 to launch her namesake label. However, it wasn't until the summer of 2016 that she wholehearted devoted herself to making her dreams a reality and stepped away from all other sources of income to focus on building her line.
Design was always second nature to Ashley, who began hand-crafting pieces of jewelry at parties with friends as an excuse to laugh, drink good wine and express her artistic disposition. Delving further into the world of jewelry design, Ashley learned about stones and metals. She took a particular interest in the enduring properties of 14k gold filled materials. After months of being constantly approached on the street while wearing her designs, and scrawling her details on cocktail napkins, Ashley turned her unexpected ability into a brand.
Inspired by the aesthetics of the ocean and the hustle of New York City, her pieces are created with the intention of being timeless; marrying modern simplicity with a hint of bohemian. Often described as "delicate yet striking," each piece of Ashley Carson’s jewelry is hand-crafted to be personal, sentimental, original and transitional from day to night.
The line developed as a reflection Ashley's own personal taste and style; the pieces tend to be delicate, layer-able, and range from simple to statement. When Ashley first began making jewelry, she worked with gold plated metal which ended up chipping and tarnishing after hardly any wear. After discovering 14k gold filled materials she hasn't looked back since.
Business really began when Ashley landed a vendor agreement with Equinox fitness clubs (only 3 weeks after quitting her day job!). A week after that, she was blown away to see one of her pieces on Hailey Baldwin in People Magazine's "Love It Or Leave It." A few weeks following, the line was styled in a story for Esquire Magazine, featuring A Bikini A Day bloggers, Natasha Oakley and Devin Brugman. The story was also featured by Cosmopolitan Magazine. The line continues its momentum and with boutiques all over the country; it is now carried in BLVD of Manhattan Beach, CA., XY Atelier NYC, and Pinnacle boutique in Malibu, CA.
Lastly, if you're wondering how each piece gets its' name, you'll start to notice a trend. During her journey building the line, Ashley learned to stay focused, and inspired through her headphones. Blocking out the endless audible distractions in NYC was a must. Each song has some sort of sentiment to Ashley in the development of this line. The Spring Summer 2017 Collection is named after songs by the late David Bowie, Prince, and George Michael. 2016 was a tragic year for the music industry, with the loss of such icons. We hope to remember and pay tribute to these legendary artists by expressing our own creativity through the manifestation that is: delicate, timeless jewelry.