First and foremost, what you should know about our line is that it was designed by Ashley, for Ashley; she has worn every piece of the collection nearly dozen of times. Because of this, every piece has been crafted, tested and fine tuned to perfection.
Equinox Fitness Clubs being one of our first accounts turned out to be the perfect scenario. Through this opportunity, we’ve been able to test the market in New York City - specifically the busy, active, stylish Equinox woman. In testing this market, we've had outstanding results. However, we are always striving to better educate our customers while providing styling and storage solutions that make your busy life easier.
We solely use an extremely sustainable medium referred to as "14k gold filled" to craft our jewelry. It is the next best thing compared to solid gold, and is intended to last for decades. In order for the material to qualify as gold-filled, it must go through a chemical bonding process that ensures it’s weight is made up of at least 5% pure gold. This process is what makes gold filled so sustainable. It will not chip, tarnish or wear like the other gold-plated designer jewelry that is currently flooding the market.
Because this line sprung from Ashley’s love of stylish sustainable jewelry (and the market's lack there of), she continues to design for all the women around her. Her girl squad, and her customers can all attest to her mission. We believe in layered and stacked transitional sets. You'll see our layered styling all throughout our lookbooks - everything from bridal, to fitness, to swimwear. Ashley also has collections designed specifically for bridal & evening wear. These collections contrast our typical mantra in that they are anchored around statement pieces intended to be styled with a simple elegant gown. Depending on your personal preference, these statement pieces can also transition easily into other looks.
To be quite frank, we believe it is simply unethical (and also a waste of our production time), to sell pieces that will tarnish or break after a few weeks or even months of wear. Our goal is to create a line of jewelry that you can effortlessly take with you into any and all occasions of your life. A line you can trust and build upon, to create the perfect layered styling for years to come. We'd rather provide you with even just one staple piece, knowing you could rock it for the next 20 years, than trick you into an endless cycling of re-buying because your luxury jewels keep tarnishing on you.
All of our pieces are handmade in NYC by Ashley and her team. Manufacturing will continue to be rooted in the US, as we do not believe in dumping more fuel into the ocean just to save a buck. We are dedicated to our environment, and therefore more than happy to take a small pay cut if it means helping out our beloved planet. The fashion industry is the second most detrimental industry to the planet. Our mission is to change that by simplifying one wardrobe at a time. We hope that landfills begin to shrink, the oceans become cleaner, and that the inhumane practices taking place in overseas factories begin to diminish.
As Ashley was no stranger to the corporate environment, with over a decade of experience working for other corporations, wanted to create a place that others wanted to be a part of...that when we "worked" it wouldn't feel like it felt all those years behind the desk.
At ACD, Ashley encourages each one of us to play to our strengths...and since we all do, and we all love what we do, we are all able to work remotely the majority of the time, working on what you might consider to be the "freelance model." Ashley also encourages us to explore our own passions in our "down" time, as long as customer's needs are being met and we are all accomplishing our goals. We are a group of artists, athletes, homemakers, and fashionistas, who bring our craft to the table in creating the vision and making this vision a reality...that the richest people love what they do. And since we love what we do, love goes into our work...and it shows.