From Passion to Purpose, Ashley Carson's Story
In 2014, I packed my life into a few suitcases and left Florida for New York City, ready to turn my dream into a reality. This photo captures that pivotal moment—standing outside my new apartment with scrappy luggage, a mix of excitement and uncertainty fueling my next chapter. New York City became the place where everything came together, transforming my passion into purpose.
My journey to becoming a jewelry designer wasn’t something I always envisioned. For several years, I worked as a full-time model—a career that shaped my creative vision and gave me an eye for style. You might even spot me during Stifler's party in American Pie: Reunion! After modeling, I transitioned into corporate sales, a path that sharpened my business acumen and taught me resilience. But there was always a pull toward something more creative.
It all started with one class at a local bead store in Florida. That single afternoon was all it took for me to realize I had a knack for creating concepts, designs, and the jewelry itself. I could feel all the “hats” I’d worn over the years—from modeling to sales—coming together. The entrepreneurial spirit I’d cultivated in the corporate world merged with my newfound creative outlet, and I knew this was my calling.
As friends and family began noticing my designs, Ashley Carson Designs started to take shape. When I moved to New York City, I threw myself into building a brand that blended timeless style with versatility. My goal was clear: to create jewelry that felt personal and meaningful, pieces that could seamlessly complement any lifestyle.
Of course, the journey hasn’t been without challenges. At times, I’ve had to step back into the corporate world to keep my dream alive, but my passion for jewelry design has never wavered. Every piece I create reflects this journey—the ups and downs, the creativity and business savvy, and the joy of turning an idea into something tangible.
Today, Ashley Carson Designs is more than just a jewelry brand; it’s a reflection of everything I’ve learned along the way. It’s proof that when you follow your passion, trust your instincts, and wear all the hats, you can create something truly meaningful.
Thank you for being part of this journey—and for letting my designs be part of yours.